Christine, I was hoping no-one would ask me that cos it's so hard to read!
OK so what we can make out with the highest power magnifier we own is as follows:
I *think* it says A Morris in script diagonally across the middle.
Above that on the left side are three lines of text: top = unreadable, middle = Optician, bottom = London S.W.
Top right is two more lines of text, top line = Telephone, bottom line K........... 1936 (bit between K and 1936 is unreadable)
Bottom right, three more lines: top = Goldsmith, middle = Jeweller, bottom = Watchmaker
How's that for starters?