Yep, Ghostbusters for sure, but he also reminds me of the 'Dough Boy' advertising figure for a range of pre-made doughs in twist-to open cardboard tubes made by Pilsbury Dough. If memory serves me correctly, they caused a great deal of consternation because if they were left in a hot environment for too long, such as in a car on a hot day, the dough would swell causing the tube to explode under the pressure (or was this one of those cursed urban myths?). Either way, production stopped in the mid '80s.